Clique CEO to Speak at AWE 2025 on the Future of GenAI in XR
We’re excited to share that Brandon Egolf, founder and CEO of Clique Games, will speak at AWE USA 2025 in a session titled “Unlocking the Potential of AI-generated Content for XR Creators.” He’ll join Ellysse Dick, Policy Manager at Meta, for a candid fireside chat that cuts through hype and focuses on what AI can—and can’t—do for immersive content creation.
June 10
1:30 PM – 1:55 PM
Room 101B
Session Details
This conversation comes at a critical time. As we shared in our recent blog, “The 2025 State of the Gaming Industry: 5 Most Surprising Findings,” the industry is in the middle of a major shift:
52% of developers now work at studios using generative AI—but 30% believe it’s hurting the industry, up from just 18% last year.
For XR creators, that tension is real. Poorly implemented AI-generated assets can break immersion and damage player trust. In VR especially, players notice when something feels off. Designing presence, embodiment, and interaction still requires a human hand.
That’s why this session matters. Brandon will speak from experience, showing how to leverage AI to support creators—not replace them. Ellysse will bring essential context from a policy and platform level, helping map the path forward for responsible, creative use of GenAI in XR.
Whether you're building in VR or shaping the future of spatial computing, this is a session you won’t want to miss.
